Adidas has developed a concept for a 3D printed personalised shoe as part of a promised investment in “groundbreaking design innovations”.
The sportswear brand has worked with 3D printing company Materialise to develop the Futurecraft 3D project – which is currently just a concept and not for commercial release.
The concept lets people 3D print their own midsole, which can be fitted into an Adidas shoe and tailored to “the cushioning needs of an individuals foot”.
Adidas says: “Linked with existing data sourcing and footscan technologies, [Futurecraft 3D] opens unique opportunities for immediate in-store fittings.”
Adidas describes the Futurecraft project as a “statement of intent”. The company’s creative director Paul Gaudio says: “Futurecraft is our sandbox. It’s how we challenge ourselves every day to explore the boundaries of our craft.”
Gaudio adds: “Driving material and process innovation; bringing the familiar into the future; marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies – Futurecraft is stripped back, fast, raw and real. It is our approach to design.”
Adidas says the Futurecraft initiative will result in “more groundbreaking design innovations” over the next six months.