Last week Pentagram partner Paula Scher – speaking at the Brand New conference in New York – tweeted her “equation for branding”.
In response, we asked a series of consultancies to create their own formulas for the perfect brand. Some are serious, some are more light-hearted and some are tongue-in-cheek.
The original Pentagram tweet – showing Paula Scher’s “equation for branding”
— Pentagram Design (@pentagram) September 24, 2015
A response on Twitter from The Beautiful Meme
We asked a series of consultancies for their own “equations”:
The Partners (an equation for an identity and an equation for a brand):
SomeOne (an equation for an identity and an equation for a design agency):
Do you have a formula for perfect branding? Let us know in the comments section below.