Channel 4 TV show Hollyoaks has had a brand revamp, taking on a new logo and new title sequence.
The redesign is the soap opera’s first major one in six years, and has been completed by the design and graphics team at Lime Pictures, the production company for the show.
The new logo replaces one implemented in 2011, which was made up of a 3D sans-serif typeface that used two interchangeable colours.
Prior to this, the soap had a flat logo which incorporated plus sign and arrow gender symbols, implemented in 2007.
The new logo sees a return to flat typography, which still makes use of two shades but without 3D elements.
Lime Pictures says the new logo has “clean lines and a modern feel” but also a “slightly retro look to recognise the show’s heritage”.
The new branding has also been applied online and across social media applications, using a revamped “H” icon as the motif.
The new title sequences aim to be “vibrant, fun and glossy”, says the show’s executive producer Bryan Kirkwood, and include shots of new characters on the show. Lime Pictures say the sequences aim to “move away from CGI” and more towards film.
Music accompanying the title sequence has also been reworked, completed by musician A Skillz.
2016 marks the soap’s 21st year on Channel 4. The new title sequences and branding roll out this week.