Brewer Riddiford keeps it Simple for Accantia

In the next three weeks Accantia Health & Beauty will launch its first men’s skincare range, Simple Skin Defence for Men, relaunch its Simple skincare range and extend its tampon brand Lil-Lets.

In the next three weeks Accantia Health & Beauty will launch its first men’s skincare range, Simple Skin Defence for Men, relaunch its Simple skincare range and extend its tampon brand Lil-Lets.

Brewer Riddiford has worked with the Simple brand for ten years. It developed the identity and packaging for Simple’s core women’s skincare range in September 1999.

The consultancy has branded and packaged eight products under the Simple Skin Defence for Men brand for a five-figure fee. Products range from face wash and face scrub to intensive moisturiser and skin tonic.

The Lil-Lets Well-being range, which also carried a five-figure design budget, features three products: Heat Soother for Period Pain, Relaxing Rub and Fresh Feminine Wipes.

Brewer Riddiford has also packaged line extensions for the face in the Simple Sun range, and developed revamped packaging across the entire range for another five-figure fee.

There are four new facial products, including an aftersun treatment. The new look packaging will begin to appear on shelf from the middle of April.

All design work has been created by Brewer Riddiford, which was appointed without pitches for the projects.

Accantia was formed last July following a management buyout of the Simple and Lil-Lets brands from Smith & Nephew.

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