Insane they’re absolutely Radio Rental guv’nor

Crikey, me old china plate. Have a butcher’s hook at this.

Those fridge freezers and ocean pearls at Insanely Great want to draw our attention to curse words and hackneyed marketing phrases “in constant, careless and indiscriminate use”.

In its latest brochure, entitled Say What you Mean, the consultancy asks whether we really know the meaning of phrases such as Lawkes-a-mussy, Gor Blimey and Gosh.

So if you want to be thinking outside the box, get on the front foot and start swimming up-stream – early doors.

Alternatively, get yourself down to any Soho battleship cruiser, have a couple of Britney Spears, listen to a bit of the bunny and you’ll soon be talking gravel and grit with the best of them.