Nissan nears branding job

Nissan is on the verge of appointing a brand consultancy to work on a European branding project. Fitch is understood to be the front runner and confirmation of the appointment is expected at the end of the month.

Nissan is on the verge of appointing a brand consultancy to work on a European branding project.

Fitch is understood to be the front runner and confirmation of the appointment is expected at the end of the month. A creative pitch has already taken place and is understood to have included FutureBrand and Interbrand.

Details of the project are being kept under wraps.

A spokeswoman for Nissan UK confirms the likely appointment of a design group to work with the car manufacturer on its branding: “It is something we are looking at. As yet we have not appointed a consultancy,” she says. She declines to give further details.

Fitch declines to comment.

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