WPP-owned interactive consultancy Syzygy has bought a 100 per cent stake in the London on-line media group Unique Digital Marketing for an undisclosed sum.
The move is billed as part of its ‘acquisitive growth strategy’ by Marco Seiler, Syzygy chief executive. The acquisition follows the purchase of German on-line media agency GFEH, bought by Syzygy in December 2006.
‘Unique is one of the most successful groups in its field, with an enviable client list and industry recognition at several awards. With this acquisition, Syzygy Group now offers an extensive portfolio of services to leading blue chips in Europe’s two largest Internet markets,’ says Seiler.
According to Andy Stevens, founder and managing director of Unique, the deal will allow the consultancy to offer clients a combination of on-line marketing, media and interactive solutions.
Unique was founded in 1999 and specialises in search engine marketing, affiliate marketing and on-line advertising. It has offices in London and Frankfurt, Germany, and its clients include Barclaycard, Avis Europe and Sainsbury’s.