Cashing in creativity

I would like to make another point on the subject of creativity.

An essential part of the creative process is stimulated by a number of things, including commercial pressures, as my son Felix puts it (Letters, DW 23 July). Commercial pressures stultify the creative process when an artist is forced to churn out work simply for money.

To imagine that creativity, when wielded by a designer, is some kind of Michelangelo-like lightning strike of divine inspiration is naive. Try justifying a design on that basis to a client.

Giles Velarde

Giles Velarde Associates

East Sussex TN35 4EF

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