Interbrand Newell and Sorrell has created an identity to mark the first tour for ten years by pop group the Eurythmics, in conjunction with the band’s long-term designer Laurence Stevens. The tour will commence in September, in Germany, moving to the UK for November and December. The band is touring again in order to raise funds for charities Amnesty International and Greenpeace.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.