Ex-Acrobatix director starts up Fahrenheit

London consultancy Acrobatix has ceased trading after its founders ended their partnership. Director Chris Greenhough has established a new design consultancy called Fahrenheit.

Fahrenheit is a joint venture between Greenhough and Ian Middleton, a partner at the Colville Gallery. Designer Mark Thornicroft and print manager Ian Winning are also moving from Acrobatix.

Greenhough says the decision to split was amicable, but followed a number of disagreements with fellow director Chris Bennett. “It was time for change as it became obvious that the position was untenable. There was always friction so we agreed to disagree,” he explains.

“Fahrenheit’s primary focus will be new media, in addition to arts and entertainment and corporate projects. Lots of clients have placed orders or pledged their support,” says Greenhough.

“We are certainly looking to expand and have at least one other designer, if not two, within 12 months. We desperately need someone in-house to build multi-media stuff.”

Bennett has bought a boat in the south of France and will be pursuing other artistic interests.

“My real love and passion is fine art, so I will pursue a career in France which is far more valuable to me personally, running painting workshops,” says Bennett.