Fingers on the Horizon for Blue I Design

Blue i Design has developed a brand extension to the Cadbury’s Chocolate Fingers Range for Horizon Biscuits, the licensed developer of Cadbury’s-branded biscuit products.

Extra Crunchy Fingers will be launched by Horizon in September, with extra variants expected to follow. “Research helped establish our next move for the Fingers range and this is just the beginning of activity for the new millennium,” says Cadbury’s Fingers brand manager Phil Carratt.

Horizon is thought to be developing additional Chocolate Fingers products, as well as a number of new lines using other Cadbury brands.