London’s Grade II-listed Camden Palace is to relaunch as entertainment venue KoKo this September, following a multimillion pound refurbishment by nightclub operator the Mint Group.
Dave is designing the venue’s brand identity, which encompasses graphics and exterior signage, and Redhouse Design is responsible for restoration and interior design.
The revamp aims to return the Victorian building to its former glory, according to Mint Group marketing manager Eddie Hill.
‘We wanted to take it back to what it deserves to be: a large but intimate venue where people can come and enjoy bands and DJs,’ she says.
Redhouse Design is introducing red and gold paintwork and enclosing screens to create ‘chill areas’ that foster a sense of ‘scale with luxury’, says managing director Chris Hines.
Granite and pewter surfaces and oversized gold frames give bar areas a ‘strong presence,’ he adds.
KoKo’s branding also builds on the building’s architectural heritage, while signalling a new era for the club, says Dave account director Jo Courtney. ‘The logotype is simple and blocky, but around it we put a decorative pattern that swirls off the word and allows it to own other things,’ she adds.
Hill confirms: ‘We wanted a name that had no connotations and a framework that could be adapted to anything.’
The identity will be implemented across signage, ten collage-style artworks, stationery, menus, posters, flyers and a website.
Redhouse Design and Dave were appointed to the project in December and May, respectively, on the back of their relationship with the Mint Group.