BBC Worldwide Learning has revamped its Business Catalogue to give it a more contemporary, design-conscious look. The catalogue, which contains details of BBC products and programmes available for business learning and training purposes, has shifted from an A4 to a square-format. A bold front cover and colour-coding have been introduced to create stand-out in the marketplace. James Mo, graphic designer at the in-house marketing team for BBC Worldwide Learning, has designed the catalogue.
‘It had a very corporate style previously,’ he says.
The inside of the catalogue now follows a ‘rigid’ system, says Mo, with colour-coding throughout to allow easier navigation for readers. ‘There’s a lot of information in there,’ adds Mo.