OPX framework for SEIC imagery

OPX has created the visual identity and exhibition design for the £60m System Engineering Innovation Centre, officially opened in Loughborough this month.

The SEIC is the result of collaboration between BAE Systems, Loughborough University and the East Midlands Development Agency and the centre is housed on the university’s campus.

Conceived as a centre of excellence, it will spearhead research and training in the field of systems engineering, drawing heavily on BAE’s experience.

OPX’s original brief was to design the visual identity and literature, but this was extended to include exhibition design, according to creative director William Bickerstaff. ‘[SEIC] felt that the identity wasn’t shown prominently enough in the [building’s] environment,’ he explains.

Drawing inspiration for the exhibition area from a ‘three-dimensional drawing’ created by sculptor Antony Gormley, Bickerstaff used what he describes as a ‘constellation of lines’ to represent the systems engineering framework of technology, people and processes (pictured).

OPX was awarded the contract on the basis of its previous work on the BAE logo.

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