Sequence renovates Cadw website

Cardiff design and branding group Sequence has created a new-look website for Wales’s historic environment agency Cadw, which was relaunched in mid-July.

Sequence, which is on the Welsh Assembly’s IT design roster, beat two unnamed groups to the £30 000 project, following a paid creative pitch.

The revamped site, at both www.cadw.wales.gov.uk and www.cadw.cymru.gov.uk, boasts clearer navigation and additional information on the historic sites that fall under Cadw’s auspices.

It also includes a searchable events programme, information on hiring Cadw buildings and a listing of the organisation’s publications.

‘The organisation has two sides. The statutory side works with the Government and develops policies on historic sites; the commercial side has shops and sells books,’ explains publications officer Helen Turner.

‘The brief [for the website] was to incorporate more information and make the site more accessible to a wide range of users. These typically include visitors from all over Wales, tourists from abroad, the local authority and the owners of historic buildings,’ she adds.

Sequence project manager Richard Shearman was the creative lead.

Cadw, an agency of the Welsh Assembly Government, aims to protect, conserve and promote the country’s built heritage.

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