The economic value of UK investment in design is out of the scope of the Design Council review (Voxpop, DW 29 July), so it will need to be supported by streamlined and agile public and private partnerships.
This will allow it to drive and promote real collaboration, introduce ’new design thinking’ and provide insight into new ways to do business.
The creative industry can lead this change. The time is ripe for promoting investment in real innovation, open collaboration, digital services and putting human beings back at the centre of our services, strengthening our economy and improving our society.
Al Kennedy, Managing director, Open, by e-mail