Changes to telephone codes could provide new opportunities for identity designers as medium and small-sized companies are forced to reprint stationery and alter liveries.
Proposals to change dialling codes again, just 18 months after the “phONEday” launch when all national codes were revised, have been attacked by business groups. The Federation of Small Businesses estimates the changes will cost members 200 each to change stationery and up to 2000 to change logos on vehicles and shopfronts.
Although the new codes, due to be announced in January, will not be implemented until 2000, the changes could lead to smaller companies considering an identity review, suggests Davies Hall director Robin Hall.
Spencer Landor creative partner John Spencer adds it could affect the timing of new identity projects: “If companies are thinking of changing their identities, it would give them a deadline.”