No One is gearing up the design for AutoRestore, a mobile car repair service from Autoglass which is expected to launch nationwide early next year.
The consultancy anticipates a six-figure fee from the project, as AutoRestore also plans an overseas drive.
AutoRestore will provide motorists with on-the-spot repairs for accidental damage to windscreens, bodywork and seat upholstery. It will offer customers a ‘trustworthy, branded alternative’ to taking their cars to a garage or relying on locally based roadside support, says No One design director David Law.
The business, which is fully backed by its Autoglass parent, will be run via a call-centre and website. No One has created the brand identity as well as the livery of 30 vans that will take part in a pilot operation in the Birmingham area within the next two weeks. The design of staff uniforms, website and corporate literature are in the pipeline.
The identity features British Racing Green to denote ‘automotive heritage’, while the use of teal offers a ‘bright, modern counterpoint’. Reflective materials also enhance the look, which is ‘wallpapered’ on to the vans in vinyl.
No One won the work in September without a pitch through its relationship with ad agency HHCL, which holds the Autoglass account.