Southport to Promote eco-centre

A Merseyside ‘eco-centre’, which this week unveiled a corporate identity by Promote Environmental Communication, will be seeking exhibition designers to create its content in the new year.

The centre will be located on Southport’s sea front park-and-ride scheme, and is hoping to attract visitors from there. It will also provide an educational resource for local schoolchildren, with temporary environmental-themed exhibitions and a classroom.

Work on the project starts in January and Sefton Council, which manages the centre, will then begin to evaluate its exhibition needs, says a council spokesman.

‘It is too early to define the exhibition content because the building is not yet up, but we will be looking for separate educational and design consultancies to create content,’ he adds.

Plans for the visitor centre, which is being designed by Liverpool-based Cass Associates, include solar panels, a roof of recycled aluminium drinks cans and a wind turbine.

The identity, which has been created to attract potential sponsors, is designed to work across all material, from signage to children’s stationery, says Promote director Andrew Arditti. ‘We kept it simple and avoided design clichés associated with environmental work,’ Arditti says.

The marque also takes in the curve of the centre’s roof and its wind turbine, he adds.

Promote, which won the work after a credentials pitch in May, is currently redeveloping the centre’s website, www. southportecocentre.com, as well as a sponsorship campaign. It hopes to apply the identity to signage further into the project.

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