Belgo muscles in on the US

Belgian-style restaurant group Belgo is to establish a four-strong shortlist of design and architectural groups to spearhead a worldwide expansion drive.

The company, which currently operates two London restaurants, has joined forces with US group Apple South. A chain of 20 outlets in major US cities, operated as a 50/50 joint venture, is now planned. A further ten restaurant sites in the UK and Ireland are also being sought.

André Blais, Belgo development director, says co-founder Denise Blais is seeking a consultant to head up the design elements of the expansion.

Denise Blais has been responsible for much of the creative thinking behind the existing Belgo restaurants – the group aims to avoid a “chain” feel, making each restaurant different.

Ron Arad Associates handled Belgo Centraal and an extension for Belgo Noord, which was originally designed by Anand Zenz at the beginning of the decade.

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