Façade behind SocGen literature

International bank Société Générale has launched a new investment management group, jointly headed by City high-flyer Nicola Horlick.

International bank Société Générale has launched a new investment management group, jointly headed by City high-flyer Nicola Horlick.

Literature for the launch of SocGen Asset Management was created by Façade Design. “The designs have adapted a strong [red] square motif (abstracted from the Société Générale logo) which appears in all applications of the company, including literature,” says a Façade spokesman.

Wolff Olins is creating an identity for a separate element of the bank. A consultancy spokeswoman declined to comment.

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