International bank SociÃ©tÃ© GÃ©nÃ©rale has launched a new investment management group, jointly headed by City high-flyer Nicola Horlick.
Literature for the launch of SocGen Asset Management was created by FaÃ§ade Design. “The designs have adapted a strong [red] square motif (abstracted from the SociÃ©tÃ© GÃ©nÃ©rale logo) which appears in all applications of the company, including literature,” says a FaÃ§ade spokesman.
Wolff Olins is creating an identity for a separate element of the bank. A consultancy spokeswoman declined to comment.