London gears up for Asia-Europe event…

The identity for the second Asia-Europe Meeting, ASEM 2, has been designed by Lloyd Northover Citigate’s Hong Kong and London offices.

The logo “indicates the interaction of the two regions”, says LNC vice chairman Jim Northover, “Europe is symbolised by the circle of stars, and Asia by a sheaf of leaf-like fronds.” The image is intended to reflect the dynamism of Asia and the interconnection of the individual countries, he adds.

Meanwhile, HP:ICM has been appointed by the Foreign and Commonwealth Office as the production agency for the event.

One of HP:ICM’s tasks will be to design and produce the opening and closing ceremonies for the event which takes place in London in the first week of April.

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