Repeat dose of Boots communication cure

Poor old Boots. The high street chemists group is obviously a little concerned about its image, and has taken the step of appointing researchers to check on the effectiveness of its corporate communications.

This means, in theory, that organs such as Design Week are called with questions designed to shed light on where improvements could be made.

A gremlin has crept into the process, though. Separate researchers, from the same company, have attempted to put the same journalist through the same questionnaire no less than three times. Pity the designer briefed with improving communications based on the findings from research like that.

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