Spa format by The Principals

The Principals has developed branding and interiors for Spirit, a new health club format introduced last week by Granada Health & Fitness.

Spirit has initially been in-stalled at the Forte Spa hotels in Newcastle and London’s Kensington, but an “aggressive roll out” of stand-alone clubs is planned, says The Principals spokeswoman.

The format is aimed at those who are intimidated by many current gyms. Interiors are focused around a swimming pool rather than weights or exercise machines, emphasising the calming effect of the water.