Design Bridge redesigns Punch & Judy

Design Bridge has redesigned 20-year-old toothpaste brand Punch & Judy for Roche Products.

Design Bridge has redesigned 20-year-old toothpaste brand Punch & Judy for Roche Products. A Victorian-style font and cut-out cardboard pack depicting a striped show tent recall seaside shows of days gone by. This contrasts with the modern day cartoon characters created by Design Bridge to sit more comfortably alongside contemporary children’s characters. On-pack fruit illustrations differentiate the two flavours – orange and strawberry.

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