I noticed with interest your invitation to discuss what ‘sustainability’ means to businesses (DW 15 January).
Sustainability to our consultancy means helping to maintain the environment and being responsible for our actions. As a mainly print-based consultancy, we twigged that perhaps, for us, this meant sustainability of our main resource – wood.
At the start of 2004 we began a new initiative where we will plant a tree for every one of our clients that produces a printed product, no matter how big or small.
We recognise that this is only a small gesture towards helping our environment, but we believe if we don’t start sustaining our resources now, there will not be much left to sustain in the future.
We believe sustainability is more than just a marketing gimmick, it is one of our core beliefs and we intend to use it to help us grow above and beyond our competitors.
In response to your comments about the big consultancies’ lack of understanding of sustainability, may I suggest they also think to the future and start putting down some roots.