Timberland’s boots walk to London with Rowland

Outdoor lifestyle brand Timberland this week unveils plans to relocate its British and European headquarters to a west London premises.

Rowland Design, which was involved in preliminary visioning work and located the 3530m2 office building, set in woodland in Wexham Springs, is responsible for design, space planning and project management at the site.

According to managing director Chris Rowland, the group is revamping the entire building, adding cladding and new architectural features, including separate visitor and staff entrances.

Rowland says the structure’s overall design scheme will reflect Timberland’s association with the outdoors, and the company vision of ‘putting your boots on and making a difference. [Timberland] is very interested in its place in the community,’ he explains.

Timbers, leathers and other natural materials will be used throughout the building’s interior, and graphic elements featuring Timberland’s footwear, accessories and apparel will help to build brand awareness.

Six first-floor balconies, designed as outdoor meeting spaces, and a café breakout space (pictured) that will open directly on to mature woodland, will help to ‘bring the outdoors into the interiors’, says Rowland.

Timberland international director of human resources Amanda Zachariah adds that the retailer has no further plans to expand its UK retail presence this coming year.