Residential design and development company Yoo has installed a red telephone box designed by Yoo founder Philippe Starck, as a piece of public art outside its latest residential development. The 3.5m-tall phone box retains its original telephone and coin box, but the rest of the interior has been customised: it features a marble floor with a mirrored ceiling and purple curtains. It is located adjacent to the entrance of the company’s London NW8 residential conversion, which was previously the site of a telephone exchange.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.