Residential design and development company Yoo has installed a red telephone box designed by Yoo founder Philippe Starck, as a piece of public art outside its latest residential development. The 3.5m-tall phone box retains its original telephone and coin box, but the rest of the interior has been customised: it features a marble floor with a mirrored ceiling and purple curtains. It is located adjacent to the entrance of the company’s London NW8 residential conversion, which was previously the site of a telephone exchange.
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The library requires an identity for a new initiative, which looks to create a “single digital presence” for public libraries across the UK.
Three installations in total have been developed for the street, following an open call for “green” ideas earlier this year.
The new look features a redrawn wordmark, tweaked colours and a custom typeface, and was developed in collaboration with branding consultancy Mucho.