Red Bee Media…

Red Bee Media has rebranded UKTV People ready for its relaunch as UKTV Blighty on 17 February. Carrying the strapline ‘One nation under a channel’, Blighty will address issues of British identity. Red Bee’s four launch idents will celebrate the British seaside, as well as curry, rain and tea. They are intended to ‘inject a factual channel with personality and humour’, according to a UKTV spokesman.

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