Travelodge hotel in a container – it’s not new, or bijou

I think the Travelodge shipping container hotel concept (, 22 January), is fascinating, and certainly not new.

There are many companies working with freight container developments – Lot-Ek, for example, has created a container store for Uniqlo that is clever, fun and mobile.

It’s progressive that Travelodge is working with freight containers and developing them into a mass-market proposition, but is this a missed opportunity?

The Yotel model uses windowless spaces that are small and cheap – thereby lowering the costs. The difference with Yotel is that the experience is different, exciting and designed intelligently to fit the small space and cater to the needs of the customer – it is compact, bijou and refreshingly different.

Leveraging Travelodge’s innovative building scheme and making it part of the customer experience would make the starting price of £19 even sweeter.

Michelle Du-Prât, Insights director, Household, Curtain Road, London EC2

Latest articles

Design Bridge acquired by WPP

The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.

Design Manchester 2017 announces line-up

The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne