Barry Salter lands a big one

Design in Action big fish Barry Salter could net a good catch with his Activator fishing fly. – The gold hooks threaded with plastic beads might look like jewellery, but trout find them reely appealing, apparently.

Design in Action big fish Barry Salter could net a good catch with his Activator fishing fly.

The gold hooks threaded with plastic beads might look like jewellery, but trout find them reely appealing, apparently.

Fanatical fisher Salter treated the project exactly as he would a DIA design commission and the result has proved deadly – Salter has been besieged by requests for prototypes. “It’s a super stimulus for the fish,” he enthuses. Is he angling for a pat on the back? Or is he just affirming his position as top of the scale at DIA?

Latest articles

Upcoming design books to look out for

Spotlighting marginalised women designers, “heads on” design solutions to environmental issues and more – these are the anticipated design books we think you should read.