Design in Action big fish Barry Salter could net a good catch with his Activator fishing fly.
The gold hooks threaded with plastic beads might look like jewellery, but trout find them reely appealing, apparently.
Fanatical fisher Salter treated the project exactly as he would a DIA design commission and the result has proved deadly – Salter has been besieged by requests for prototypes. “It’s a super stimulus for the fish,” he enthuses. Is he angling for a pat on the back? Or is he just affirming his position as top of the scale at DIA?