Design study for Weymouth

Imagination and architect Tibbalds Monro have been appointed to carry out a design study of Weymouth’s Georgian terraces and esplanade.

The study, commissioned jointly by English Heritage and Weymouth and Portland Borough Council, will take into account lighting and signs. Imagination and Tibbalds Monro will work together over 13 weeks to produce a detailed report on possibilities for development and preservation in the area.

“A key element in the success of the strategy [produced from the study] will be to address the requirements of hoteliers to promote and market their businesses effectively,” says English Heritage Historic Areas Adviser David Stuart. “In this respect, the study is as much about the needs of tourism to the area as it is conservation.”

Imagination has added new directors to its board, including Adrian Caddy in a new position of deputy creative director. Peter Goodrick-Clarke and Paul Porral become joint group creative heads, replacing Jon Turner.