Humbuggery is rife at Solihull consultancy Design One, which has recently gone Russia-mad.
The hysteria started when the group designed humbug wrappers to promote client Royal Mail. Moscow company Eurostyle Advertising sniffed out the sweeties and was delighted at the gimmick. Design One is now hoping to create promotional tasters for Eurostyle’s Muscovite clients.
“We do stress balls as well as sweets,” explains managing director Mark Scrimgeour. By the time Moscow companies become as competitive as their British counterparts they’ll need a hell of a lot more than squidgey balls and stripy sweets to chill out.