Boxer has created the name, brand identity and packaging for a new range of value tools distributed by Carl Kammerling International.
The Avit range comprises 32 initial products, but will be extended to 200 products over the next three years. The company has ambitions to become the leading consumable and tool brand for the building and craftsman trade. Boxer was appointed to create the company’s identity in January 2005.
The packaging uses visual cues common to tradesmen, according to the consultancy. Carl Kammerling International brand manager Robert Townsend describes the packaging design as ‘simple and succinct’ with ‘down-to-earth on-pack language’.