My zeal has faded a bit, but I still believe the choice of typeface can make a big difference. The importance of this is underestimated by many designers. One SAS piece in which typography plays a major role is MFI’s Annual Report 2004, which uses just type and no imagery. It’s set in Albertina, a typeface with similar qualities to Garamond, but more unique. The simple approach reflects the difficult situation the company is in, without compromising on quality. The line breaks follow the way you would read the lines out (which is what the team did). Which leads me to another inspiring book, John Cage’s Silence – but that’s another story…

Gilmar Wendt

SAS Design

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