Change of style for New Look

Fashion retailer New Look has appointed Dalziel & Pow to create an in-store concept that could become its nationwide blueprint.

Fashion retailer New Look has appointed Dalziel & Pow to create an in-store concept that could become its nationwide blueprint.

It beat competition from an unnamed consultancy last week. Dalziel & Pow’s concepts will be trialled alongside those from Edge, which was appointed last month to create interiors for one store (DW 21 June).

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