Some 80 per cent of senior directors see strong brands as key to success, but only 26 per cent link brand investment with the bottom line, according to a MORI survey commissioned by The Identica Partnership.
The cinema’s new identity features a handwritten-style wordmark and aims to bring consistency to the brand by replacing multiple logos with one design system.
The poverty-fighting charity has a new identity, as does its annual televised fundraiser Red Nose Day, in a bid to create a distinction between the organisation and the event.
We take at look at the design and representation of female characters in video games and ask if they are falling behind the real world in terms of gender equality.
South African annual design conference Design Indaba is just around the corner and we’ve picked out some of the most exciting talks to look out for.