Bobbett Design has created a deliberately risque brochure for holiday company Club 18-30 that hit travel agents’ desks last week.
Bobbett won the contract, worth more than £100 000, in a four-way unpaid creative pitch.
There was a four-word brief for the job: ‘raunch with a twist’. Bobbett designed it to be fun and tongue in cheek.
The half-American A4 brochure size is based on a format proposed by consultancy Point One Creative Solutions, which also pitched for the work.
It features photographs of ten people who won a Club 18-30 competition to go to Turkey for a week.