Syntecor gets a GBH identity

GBH has created the name and identity for database technology company Syntecor, in a project worth £25 000 to £30 000.

The identity, which will be revealed at the end of this week, will be applied across marketing material, signage and a website, which goes live later this month.

GBH was involved in creating the company’s name, which was formerly Mercator Systems, and the look and feel of the website.

The identity is designed to reflect Syntecor’s “business-like approach and spirit of adventure”, says GBH director Jason Gregory. It had to mirror the company’s strapline, “One plus one equals three”, he adds.

The equation explains how Syntecor’s technology combines two or more unrelated pieces of data to make a more powerful resource, explains Gregory.

Syntecor is aimed at sports leisure and events management organisers, with clients including several UK football clubs. Following a £5m investment by 3i last year, it decided to rebrand “to fulfil its potential”, he adds.

The group was appointed on referral following an informal credentials presentation, and on the strength of work with an existing, unnamed client. The identity launches simultaneously in London and Vancouver.

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