The Partners, Arehaus and Allies and Morrison Architects are collaborating on a £7m dance centre project and the refurbishment of The Place in London, which open in October.
Allies and Morrison is the overall project manager for The Place, which is in a listed building in King’s Cross, and is creating interiors for the complex. The work is the refurbishment of an existing building and a new-build site.
The Partners is creating the brand identity and guidelines, which are scheduled for final sign off by The Place board this week, says a spokeswoman.
Arehaus has been appointed to create the website, www.the place.org.UK.
At the heart of The Place will be six new-build, state-of-the-art dance studios, a bar, cafÃ©, box office and a refurbished 300-seat theatre. Allies and Morrison is also creating a traffic-free piazza in front of the entrance for open-air performances.
All design concepts are at an early stage, according to the spokeswoman, but the interiors will be “simple and minimalist”.
The dance studios will feature natural materials including beech wood floors, stone, glass brick walls and steel. The spokeswoman says the theatre area, including the bar, will echo the minimalism of the studio design.
Both The Partners and Arehaus were appointed following four-way credentials pitches. The Partners pitched against Why Not Associates, Circle and Creative Hands; and Arehaus beat competition from Nykris, CFP and 01 Digital Media Design.
According to The Partners creative director Greg Quinton, who is heading the project, the identity’s main function is to clarify the role of The Place for visitors.
It was founded by Robin Howard in 1969, with the aim of “breaking down social, political, linguistic and other barriers”.