Seven Towns, licensor of the Rubik’s Cube, has appointed Red Nomad to design a website for the puzzle.
The London digital communications consultancy will deliver the project in time for the Rubik’s 25th world championships this October in Budapest, Hungary.
On-line visitors will be able to play games with a Rubik’s theme, access Internet content about the game, and find out about relevant events.
Red Nomad creative director Victor Benady says, ‘Rubik’s Cube is typically one of those brands to which on-line can bring real value and we will be bringing an icon to life by putting it centre stage.
‘We asked everyone in the office which brand they would most like to work on and Rubik’s came out high on the list,’ he adds.
David Hedley Jones, business development director at Seven Towns, adds that Red Nomad has a reputation for developing brands on-line in an ‘honest and highly creative fashion’.
Jones also singles out the company’s experience in communicating with the key audience, the teen market.
The Rubik’s Cube has undergone a revival since its heyday in the 1980s, featuring in the film The Pursuit of Happiness and in the Sony PS3 television advertisement.
The product also has an impressive presence on the Internet, with 4000 entries on the video-sharing site YouTube.