Elise Valmorbida, who will quit as creative director of Fitch when her first novel, Mathilde Waltzing, is published later this year, has confessed that she is “too close” to the project to be able design her own cover. But she managed to include a clause in her contract enabling her to choose who will do the work on her book. And working on the principal that many readers do judge a book by its cover, she has insisted on appointing somebody she knows. The cover will therefore be created by Julian Roberts, her colleague at… Fitch.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.