Elise Valmorbida, who will quit as creative director of Fitch when her first novel, Mathilde Waltzing, is published later this year, has confessed that she is “too close” to the project to be able design her own cover. But she managed to include a clause in her contract enabling her to choose who will do the work on her book. And working on the principal that many readers do judge a book by its cover, she has insisted on appointing somebody she knows. The cover will therefore be created by Julian Roberts, her colleague at… Fitch.
If the trials are successful, the hubs – which offer everything from wine-tasting to make-up—will be rolled out country-wide.
University of Sussex student Lucy Hughes had previously won the national UK prize, and has now been awarded £30,000 to develop the invention.
With both undergoing considerable image changes and integrating new digital tools over the past few years, Design Week explores the mission of bringing heritage organisations into the present day for
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.