Vorderman’s a tease

Fans of Countdown, the long-running gameshow, will soon have an irresistible opportunity: the chance to play Rub ‘n’ Reveal with hostess Carol Vorderman. The star has launched her own range of educational games. The pack design and brand identity was developed by Blazon, a consultancy well aware of Vorderman’s reputation as the Joan Bakewell of daytime television. But before rushing to the shops, players may wish to check the small print. The “heat sensitive strip” reveals nothing more than answers to spelling or mathematical conundrums.

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