Kemistry set for Dutch TV rebrand

Kemistry hopes to secure sign-off tomorrow on concepts to rebrand three TV channels for Dutch national broadcaster Publieke Omroep, ahead of the first broadcasting of the work on 1 September.

Kemistry saw off Lambie-Nairn, Bruce Dunlop & Associates and Amsterdam-based Inizio in a creative pitch last month to win the project, believed to be worth significantly more than £100 000 in fees to the group.

According to Kemistry creative director Graham McCallum, the focus of the work is to generate strong personalities for each channel and improve the ‘junctions’ between programmes to ‘keep people watching’.