Sampson May has been appointed to review volunteering charity Reach’s brand, with a view to creating fresh identity guidelines.
The group will audit all current communications, advertising and branded material – both in print and on-line – for the client, which places professional people keen to offer their skills to charitable organisations.
The three-month, Home Office-funded project aims to refresh and consolidate the brand’s image and will also include a newspaper advertising campaign. Reach is seeking to take a more active approach in recruiting professionals.
‘Reach has seen an uptake in its services via its website and is trying to raise its profile further,’ explains Sampson May director Andy May.
It requires a ‘gentle, but powerful’ approach, he adds.