The Disney Channel unveils new package

The Disney Channel unveils a revamped graphics package and logo later this month, created by US-based group Razorfish. The culmination of a 12-month project, it is the first time the channel has been refreshed in more than five years. The work incorporates a ‘contemporary combination’ of Walt Disney’s signature and a three-circle shape evocative of Mickey Mouse. It will be applied globally, but has the ‘flexibility for markets to incorporate local references’, according to a spokeswoman.

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