It is great that Design Week is bringing the Greenwash phenomenon to light (News in Depth, DW 24 April).
I totally agree with Social Environmental Enterprise and Design Foundation co-director Clare Brass that designers need to take responsibility for Greenwash.
I raised a related discussion on my blog, Crossed Wires, at http://futerra.typepad.com/crossedwires/2008/04/when-its-okay-t.html.
Futerra Sustainability Communications also recently launched a Greenwash guide to help professionals in the communications industries get their Green messaging right and accurate.
This guide can be downloaded at www.futerra.co.uk/services/greenwash-guide
Lulu Kitololo, by e-mail