Drinking partners

Whyte & Mackay’s late founders, James Whyte and Charles Mackay, take pride of place on its whisky brand’s new packaging, created by Lloyd Ferguson Hawkins.

Whyte & Mackay’s late founders, James Whyte and Charles Mackay, take pride of place on its whisky brand’s new packaging, created by Lloyd Ferguson Hawkins. LFH used the two ageing scamps to emphasise the brand’s heritage, as part of a drive to appeal to more 25-45-year-old drinkers, but in the early stages of the redesign there were no photos of the pair to work from. So designers concocted interim sketches of two stereotypical old whisky-drinking Scottish blokes for the JB Brands-owned range. Luckily, when the photos finally came through, few changes were necessary.

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