Whyte & Mackay’s late founders, James Whyte and Charles Mackay, take pride of place on its whisky brand’s new packaging, created by Lloyd Ferguson Hawkins. LFH used the two ageing scamps to emphasise the brand’s heritage, as part of a drive to appeal to more 25-45-year-old drinkers, but in the early stages of the redesign there were no photos of the pair to work from. So designers concocted interim sketches of two stereotypical old whisky-drinking Scottish blokes for the JB Brands-owned range. Luckily, when the photos finally came through, few changes were necessary.
We speak to the incoming CEO about why design needs to be at the forefront of “build back better” operations, and how her previous business background will help in her
While challenger investment platforms are reaching a new generation, there are plenty of design obstacles in the developing sector.
We speak to designer Christine Ayre, who was recently made a Fellow of King’s College London, about how design can give a sense of coherency to institutions’ output.
The design studio’s future-facing vehicle concept has Covid precautions and details inspired by the city of London.