Whyte & Mackay’s late founders, James Whyte and Charles Mackay, take pride of place on its whisky brand’s new packaging, created by Lloyd Ferguson Hawkins. LFH used the two ageing scamps to emphasise the brand’s heritage, as part of a drive to appeal to more 25-45-year-old drinkers, but in the early stages of the redesign there were no photos of the pair to work from. So designers concocted interim sketches of two stereotypical old whisky-drinking Scottish blokes for the JB Brands-owned range. Luckily, when the photos finally came through, few changes were necessary.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.
Individual designers are able to submit their furniture designs directly to TalentLab, and products will be sold on the Made.com site depending on how many customers pledge their interest in