Whyte & Mackay’s late founders, James Whyte and Charles Mackay, take pride of place on its whisky brand’s new packaging, created by Lloyd Ferguson Hawkins. LFH used the two ageing scamps to emphasise the brand’s heritage, as part of a drive to appeal to more 25-45-year-old drinkers, but in the early stages of the redesign there were no photos of the pair to work from. So designers concocted interim sketches of two stereotypical old whisky-drinking Scottish blokes for the JB Brands-owned range. Luckily, when the photos finally came through, few changes were necessary.
A shrinking national economy is now a likely backdrop for the design industry – which despite having a proven track record for growth – has been neglected in this budget.
As the festive season gets into full swing, we take a look at retailers’ flagship stores in London to see how shop windows are being used to attract seasonal shoppers
Partner Marina Willer has created the branding, exhibition space and two films for the new show, which delves into the history of the Italian car brand.
The development is the first commercial project from the car brand’s Mini Living offshoot, and will include apartments, workspaces and services such as car-sharing.