Whyte & Mackay’s late founders, James Whyte and Charles Mackay, take pride of place on its whisky brand’s new packaging, created by Lloyd Ferguson Hawkins. LFH used the two ageing scamps to emphasise the brand’s heritage, as part of a drive to appeal to more 25-45-year-old drinkers, but in the early stages of the redesign there were no photos of the pair to work from. So designers concocted interim sketches of two stereotypical old whisky-drinking Scottish blokes for the JB Brands-owned range. Luckily, when the photos finally came through, few changes were necessary.
WPP reports a faster-than-expected recovery in its half-year results, with branding consultancies among those capitalising on a shift towards digital media and ecommerce.
Everything from climate change to growing inequality is affecting the way homes need to be conceived and designers are rising to these new challenges.
London’s Old War Office has been reimagined as a high-end destination, with period-inspired branding from design consultancy Greenspace.
Design studio Blond has crafted the latest addition to the refillable deodorant landscape, which forms a patina over time.