Future bright for ‘fashion-driven’ oil

Tin Horse Design has designed fashion-conscious packaging for a motorcycle lubricant brand launched by BP in Asia.

Vistra’s image aims to appeal to “the highly fashion-driven market of young motorcyclists”, says a spokesman for the Marlborough consultancy.

As well as identifying with the fashion-conscious imagery of motorcycling, the design needed an individual brand identity. “The ‘hornbill’ shape is executed in pearlescent purple, turquoise, raspberry and a lime green,” the Tin Horse spokesman adds.

The Vistra range went on shelf last month.