US service revamped for UK

A US organisation providing consulting services for work and life issues is revamping its image for the UK and Europe. Branding work is by Hildebrand Design.

Hildebrand Design in London was brought in to adapt WFD’s communications material, and update the company’s logo, says WFD marketing co-ordinator Karen Thomas.

US-born Jan Hildebrand, principal of Hildebrand Design, says: “[WFD’s] UK audience needs to be educated as to what the organisation represents and the extent of its services.”

“UK and European companies are beginning to realise that helping valued employees cope with the continuing demands of their personal lives… could mean the difference between a committed, capable workforce and one which is distracted,” says WFD chief executive Liz Bargh.